Expanding Original Research 2/15/25

Over the past week, I have focused on researching and expanding my understanding of key marketing concepts, specifically as they relate to the development of my digital marketing agency. This research has been crucial as I work to create a solid foundation for my Final Product, which will be the outline for my agency.

I’ve been diving into various marketing strategies, such as content marketing, social media engagement, SEO, and influencer collaborations, and how they have evolved over time. I’ve also been studying the shift from traditional marketing funnels to the modern marketing wheel, which emphasizes long-term customer relationships and continuous engagement. This concept is central to how I envision my agency’s approach to client success, focusing on attracting and retaining customers rather than simply driving one-time sales.

A significant part of my research has involved understanding how businesses use these marketing strategies to connect with their audiences and build a strong brand presence. I’ve also looked into how different industries implement these strategies and the unique challenges they face in a rapidly changing digital landscape. This has given me insight into how I can tailor my agency’s services to meet the specific needs of diverse clients. As I continue this research, I aim to incorporate the most effective and current marketing strategies into my Final Product.