The Interview Saga Continues 2/21/25

This past week, I conducted an interview with Kourtnie Roberts, who provided valuable insight into the evolving landscape of marketing strategy. Our discussion focused on how marketing has transformed over the years, shifting from the traditional marketing funnel to a more dynamic marketing wheel. She explained how this change allows businesses to focus not just on attracting customers but also on ensuring their long-term satisfaction and engagement.

One of the key takeaways from our conversation was the importance of continuously adapting to new trends. Ms. Roberts emphasized that one of the biggest challenges marketers face is staying up to date with emerging platforms, shifting consumer behaviors, and evolving digital trends. Businesses that fail to keep up risk losing relevance, making it crucial for marketers to be proactive and innovative in their approach.

She also shared strategies for making marketing efforts more engaging and effective. She highlighted the importance of creating compelling content that resonates with the audience and keeps them invested in the brand. This insight directly ties into my Final Product, as I want to ensure my findings are not only informative but also engaging and easy to understand.

Taking Ms. Roberts’ advice into account, I plan to incorporate more interactive and visually appealing elements into my Final Product to maintain audience engagement. Whether through visuals, storytelling, or real-world examples, my goal is to present my research in a way that keeps people interested while effectively communicating key marketing principles.